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Simple 5-step digital marketing plan that won’t break the bank

Google Search Marketing

So you want to be a massage therapist?  You want to work for yourself?  And, you want to make a decent living?  But, you don’t think that you can afford to market yourself?  Well, think again.  Here is a simple 5-step digital marketing plan that won’t break the bank and it works.

Note:  I pay an average of $14.11 per month using the following plan.  Yes, it’s doable.  And gives you a competitive edge.

Step 1:  Build A Website

Now, this may seem intimidating but it really isn’t.  There are many many places to build a website for free.  Look into Weebly, Squarespace, Wix, Website Builder, WordPress.  But my ultimate recommendation is to build your website on the platform. 

Step 2:  Setup Your Social Media

So many businesses start here and end here as a means for building their business.  In my opinion, this is a mistake.  Yes, social media is important for building an audience.  It’s also a great source of business leads.  One thing that has become pretty clear about social media is that it doesn’t do a great job at turning followers into customers.  That’s why a website is so important.  You want to use your social media platforms like Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest, Yelp to drive visitors to your website.  At your website, you convince your visitors to call you, email you, and/or book an appointment with you.  

Step 3:  Submit Your Website To The Search Engines

You can do this manually by submitting your website to the top search engines Google, Yahoo and Bing.  This is free to do.  

Now if you want to submit your site to more search engines I highly recommend using a service like Entireweb.  The more places a link to your website equals greater chances of people finding your site.  Like all things, this has free and paid options.  The free version is adequate enough.  

Step 4:  Use Google Adsense

These are the ads you see at the top and to the right of all your searches in Google.  It’s worthwhile to have a few of these running under keywords that describe the type of clients you’re looking for.  Be as specific as possible because general words like massage, massage therapy, shoulder pain, back pain will cost you big bucks when people click on them.  These are keywords that are used by lots of businesses.  Most likely these businesses have a lot of money to burn compared to you.  Instead, use keywords like shoulder pain in the front shoulder, shoulder pain in (your city).  Be super specific.  The cost per click will drastically go down.  The idea is to have a presence in the search engines.  Not to have everyone click your ad.  

Step 5:  Promote with Facebook Ads

I’ll end here.  Facebook ads are super duper affordable and they are great for reaching your target market.  You can be as specific as possible when running ads on Facebook.  Although it only runs on Facebook, it’s pretty successful.  You can use these ads to guide people to your Facebook page or to your website.  You can use the more common words like shoulder pain, massage therapy, massage, etc on this platform without being penalized.  

Final Advice

If you don’t have the time or the brain power to do keyword searches or come up with creative ads, I recommend that you find someone on Fiverr to get this done for you.